Year: 2008. Place: Abu Dhabi. I was involved in a local training program that later turned into what we now know as Tawteen. The company I worked for had imported cutting-edge training programs from top tier providers in the world. In a discussion with the colleague who headed the soft skills training department, I asked her why trainees were learning western business etiquette. Her answer was: They call these best practices for a reason. Most trainees back then failed their first job interview.