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 By: Dr. Ali Mohamad

Over the past decade as an Arabic content consultant in the GCC region, I have been asked by hundreds of clients to translate some content into “Saudi Arabic” or “Arabic of Dubai”. On a few occasions, I was even asked to rewrite some Arabic content written in “Lebanese Arabic” into “Emirati Arabic”. If my tone of voice hasn’t already told you that there is no such a thing as local registers in Arabic language, here it is: There is no such a thing as local registers in Arabic language.

But in my clients’ defense, it is our fault as Arabic linguists that such information is not available for non-Arabic speakers. So here is my two cents.

When it comes to media training in the GCC region, and in Dubai in particular, senior executives require a bit of a different approach, not only to cope with the challenges of multiculturalism and multi-lingualism (if this is a word), but also to handle the today booming social media interviews model.

With our focus on media training in Dubai and the GCC region in general, we came across an important question: How valid is it to provide EmCee training for those who do not really want to EmCee?

The question is not rhetorical. Mid-management and support staff may easily find themselves introducing high executives in social functions, conferences, induction meetings, and other situations where their presence behind the microphone plays a key role in the success of the event. Some may have the skills or experience required for this, and some others may dread the idea, but they all will need to do it.

It goes without saying that knowledge in local culture is not luxury for executives. This knowledge could easily mean the difference between your name among the top 100 CEOs in your region, and a way-too-early goodbye party in your company. But when it comes to the GCC region, this becomes even more imperative.

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