Customer Support & Sales

(+971) 4 424 3066

 

Email requests 24/7 to:

hello@al-arabic.com

When it comes to media training in the GCC region, and in Dubai in particular, senior executives require a bit of a different approach, not only to cope with the challenges of multiculturalism and multi-lingualism (if this is a word), but also to handle the today booming social media interviews model.

With our focus on media training in Dubai and the GCC region in general, we came across an important question: How valid is it to provide EmCee training for those who do not really want to EmCee?

The question is not rhetorical. Mid-management and support staff may easily find themselves introducing high executives in social functions, conferences, induction meetings, and other situations where their presence behind the microphone plays a key role in the success of the event. Some may have the skills or experience required for this, and some others may dread the idea, but they all will need to do it.

It goes without saying that knowledge in local culture is not luxury for executives. This knowledge could easily mean the difference between your name among the top 100 CEOs in your region, and a way-too-early goodbye party in your company. But when it comes to the GCC region, this becomes even more imperative.

Year: 2008. Place: Abu Dhabi. I was involved in a local training program that later turned into what we now know as Tawteen. The company I worked for had imported cutting-edge training programs from top tier providers in the world. In a discussion with the colleague who headed the soft skills training department, I asked her why trainees were learning western business etiquette. Her answer was: They call these best practices for a reason. Most trainees back then failed their first job interview.

Page 1 of 5